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Use RenderX software to create TransPromo variable marketing advertisements in your documents

Free White Paper: “Using RenderX for TransPromo”.

Background


TransPromo, also known as “statement-based marketing”, integrates a TRANSactional document with proactive PROMOtional marketing. TransPromo provides an opportunity to blend marketing messages with must-read transaction statements such as invoices, statements, benefit confirmations, explanations, and other notifications to influence behavior and ultimately drive business volume.

Banks, utilities, retailers, and credit card companies are now incorporating highly tailored messages based on the consumer’s buying habits into transaction documents to provide promotion information relevant to their specific needs and interests.

Marketing communications opportunities that had previously gone untouched are now being pursued in a very effective way with the use of TransPromo. The trend is to merge transaction with promotional content into one document, and deliver it via print or electronic channels.

Possible Use


If you’re producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level.

RenderX has an effective application for you to deliver TransPromo variable marketing advertisements within a complete RenderX solution. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.

Download


Click here for your free copy of "Using RenderX for TransPromo" HTML - PDF

News

December 22, 2016
EnMasse 3.1 released

Cache management option;
Increased speed: up to +34%;
Informative log format;
New sample client.
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May 23, 2016
XEP 4.25 released

PDF/UA compliance, RGBA;
new algorithms: font parsing,
linearization, image caching;
PDF forms: comb field support.
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April 19, 2016
EnMasse 3.0 released

New load balancer:
Improved performance: +17%;
Improved stability and security;
HTTPS support for SOAP server.
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October 8, 2015
VDPMill 4.1 released

Unattended installation support.
EnMasse 2.4 / XEP 4.24.
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August 6, 2015
EnMasse 2.4 released

Improved stability on Linux;
3rd-party XSLT-transformers;
Access-Control-Allow-Origin:
cross-domain formatting.
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