Use RenderX software to create TransPromo variable marketing advertisements in your documents

Free White Paper: “Using RenderX for TransPromo”.

Background

TransPromo, also known as “statement-based marketing”, integrates a TRANSactional document with proactive PROMOtional marketing. TransPromo provides an opportunity to blend marketing messages with must-read transaction statements such as invoices, statements, benefit confirmations, explanations, and other notifications to influence behavior and ultimately drive business volume.

Banks, utilities, retailers, and credit card companies are now incorporating highly tailored messages based on the consumer’s buying habits into transaction documents to provide promotion information relevant to their specific needs and interests.

Marketing communications opportunities that had previously gone untouched are now being pursued in a very effective way with the use of TransPromo. The trend is to merge transaction with promotional content into one document, and deliver it via print or electronic channels.

Possible Use

If you’re producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level.

RenderX has an effective application for you to deliver TransPromo variable marketing advertisements within a complete RenderX solution. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.

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